By: Alon Cohen Mar 11, 2018 On March 7 a Former Googler wrote an article about the fact that "you should assume employers will find your social media". When you look in the mirror, you see an image and you know exactly how you look. However, there is no mirror to show you your Social Media image. Clearly, that profile is affected by what you post, however, what you post is affected by your own inner human desires to show off, be seen and share. By filing a quick Questionnaire HOO-R-U can quickly analyze and reflect back to your Social Media you and calculate how you are positioned among your peer group, which are the people you are up against in terms of jobs and attention. Here is mine, to get yours, click here and fill the questionnaire .

By: Alon Cohen Jan 14, 2018 A/B testing is the main tool used by marketing people trying to optimize conversions in the digital marketing world. It’s a method to find the better converting version of a webpage or an ad. The way A/B testing works is that you randomly present page A or page B to your website visitors and check which version of the page converted more visitors. There are tools (like https://www.optimizely.com) that make that process relatively simple however it takes time to collect sufficient evidence to make a clear decision about which page performed better. So why even bother? The problem with webpage design is that it is hard to get it right the first time. A designer might think that call to action button is in the way and move it to where it becomes no effective. Color schemes, market trends all affect how people perceive, understand, and operate a page. To validate your design assumptions and improve on them an A/B test will provide the answer. W

ABOUT: CHARLES COOLEY